There is something remarkable about charities.  An organisation whose raison d’etre is to make the world a better place opposed to existing to make a profit for its shareholders.  Yet from my experience with a local charity, to gain support and donations it is not enough to just be a charity any more; instead charities are expected to deliver a service at the same level as non-charitable organisations.

Due to so many headlines about the salaries of corporate charity CEOs and the amount of money that actually goes directly to the charity (after fees have been taken off) the reputation of the work of charities has been tarnished and often forgotten.  Yet this seems unfair on the many small charities that do the greatest, most valuable job that noone knows about.

In a way, it seems that charities have had to be capitalistic amid competition for donations and some have grown into global brands. In return they have had to become ‘corporate’ which is a complete contrast to the ‘community’ charity.

I volunteer for a small charity providing  neighbourhood mediation and there is no large salary paid member of staff, corporate benefits or fundraising costs.  In fact, the vast majority of the work and service given to the community is undertaken by volunteers.  I continue to volunteer because I have mediated cases with other volunteers where the people feel helpless due to conflict and then through the process reached an agreement.  However, in contrast to the large, corporate charities funding is so tight that it is difficult to plan with certainty beyond 12 months. 

It is clear that a fundraising strategy needs to be agreed.  I have learnt this is essential for every thriving charity.  I will try to contribute.